Predictably Irrational: The Hidden Forces That Shape Our Decisions

Name: Predictably Irrational: The Hidden Forces That Shape Our Decisions
SKU: 9780007256532
Availability: InStock

EGP650.00

Book Summary

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can’t? If an item is “free” it must be a bargain, right? Why is everything relative, even when it shouldn’t be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioral economist Dan Ariely cuts to the heart of our strange behavior, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behavior. And, by recognizing these patterns, Ariel shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Language: English
Paperback:
ISBN-10: 0007256531
ISBN-13: 9780007256532
Genre: Self-help
Condition: New

SKU: 9780007256532 Categories: Books, English Books, self help Author: Dan Ariely

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions Book Description

Readers will discover why even the smartest people make illogical choices every day. This book offers a witty, original look at the hidden forces that drive our decisions. Why does a 50‑pence aspirin feel more valuable than a 5‑pence one? Why does “free” instantly seem like a bargain? Throughout the pages, Dan Ariely shows how expectations shape reality and how relativity sneaks into every choice.

The author cuts to the heart of human behavior with simple experiments anyone can try at home. Meanwhile, he explains that irrationality is not a flaw but a built‑in feature of our minds. Because we recognize these patterns, we can improve decisions in business, health, love, and everyday life. Moreover, the insights are presented in a clear, engaging style that makes complex ideas feel easy.

Fans of psychology will enjoy the blend of real‑world stories and surprising research findings. Additionally, each chapter ends with practical tips that help readers apply the lessons immediately. Readers can learn to spot hidden biases, avoid costly mistakes, and make choices that truly reflect their goals.

Key Features of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Inside this paperback you will find more than 300 pages of eye‑opening experiments. Each experiment illustrates a specific bias, such as the allure of “free” or the power of social norms. The book also includes clear graphs and vivid anecdotes that bring the data to life.

Furthermore, Ariely writes with humor and clarity, so the material never feels dense. The guide offers actionable strategies, like how to set realistic expectations before buying a product or how to frame choices to achieve better outcomes. Because the advice is grounded in behavioral economics, it works for both personal growth and professional settings.

Moreover, the book’s structure makes it easy to read in short bursts. Readers can finish a chapter during a coffee break and still gain a valuable insight. The content is organized around everyday scenarios—from dieting to negotiating salaries—so every reader finds a relatable example.

Why Read This Book?

Many readers think they act rationally, yet they repeatedly fall into predictable traps. This book reveals those traps and shows how to break free. By recognizing the hidden forces, readers can save money, improve relationships, and boost productivity. Additionally, the lessons help businesses design better products and policies that align with real human behavior.

The author’s reputation as a leading behavioral economist adds credibility to the findings. Meanwhile, the storytelling approach keeps the material lively and memorable. Readers will also appreciate the balance between theory and practical application, making the book useful long after the last page.