Logo Modernism

Name: Logo Modernism
SKU: 9783836545303
Availability: InStock

EGP4,505.00

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

SKU: 9783836545303 Categories: Books, E Design & Illustration, E Fashion, English Books Author: Jens Müller

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Logo Modernism

Logo Modernism Book Description

Logo Modernism is a striking English-language volume available at Kalimat Bookstore Online. It invites readers to explore how modernist ideas reshaped graphic design between 1940 and 1980. The book showcases around 6,000 trademarks, revealing the birth of corporate identity through bold, geometric, and typographic experiments.

Readers will travel from soaring glass skyscrapers to minimalist canvases, seeing how technology empowered designers to break from past conventions. Meanwhile, the text highlights a less‑known but equally fascinating chapter of modernism: its impact on logos and branding.

Inside, the survey is divided into three clear sections—Geometric, Effect, and Typographic. Each chapter breaks down forms such as alphabets, overlays, dots, and squares. Furthermore, an introductory essay by author Jens Müller explains the historical forces that shaped these visual systems.

Key Features of Logo Modernism

Fans of design will appreciate eight detailed designer profiles, including Paul Rand, Yusaku Kamekura, and Anton Stankowski. Additionally, the book presents eight case studies that examine iconic projects like Fiat’s corporate refresh, the Daiei Inc. brand, and the 1968 Mexico Olympic Games logo.

Moreover, the publication offers a concise history of logos written by Jens Müller and an insightful essay by Roger Remington on modernism and graphic design. These elements combine to create a comprehensive reference for graphic designers, advertisers, and branding specialists.

Why Read This Book?

Readers can discover the persuasive power of image and form while learning how modernist principles continue to influence today’s visual culture. Because the book blends rich visual catalogues with scholarly commentary, it serves both professionals and anyone curious about social, cultural, and corporate history.

Therefore, whether you are a student, a design educator, or a brand manager, Logo Modernism provides inspiration and practical knowledge that can inform current projects and future trends.