Hooked

Name: Hooked
SKU: 9780593243251
Availability: InStock

EGP770.00

(2021) NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

“The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food.

Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

SKU: 9780593243251 Categories: Books, English Books, Health Author: Michael Moss

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Hooked

Hooked Book Description

Hooked is a compelling English non‑fiction title available at Kalimat Bookstore Online. Pulitzer‑Prize journalist Michael Moss uncovers how the processed‑food industry exploits our biology, emotions, and legal loopholes to boost profits at the cost of public health. The book blends investigative reporting with the latest addiction science, showing that some foods can be more addictive than alcohol, cigarettes, or drugs.

Readers will learn why maintaining a healthy diet feels impossible when powerful corporations design products to trigger cravings. Moss explains how manufacturers such as Nestlé, Mars, and Kellogg’s create dozens of sugar variants and market “diet” items that mirror the very junk they claim to replace. Meanwhile, legal battles and crafty advertising amplify the crisis, leaving consumers vulnerable.

Key Features of Hooked

Inside Hooked, Moss presents vivid case studies that reveal the hidden tactics used by big food companies. He details how companies conceal addictive ingredients, rewrite nutrition labels, and launch “healthy‑sounding” campaigns that mislead shoppers. Additionally, the book offers scientific insights that compare food addiction to substance abuse, giving readers a clear framework to understand their own cravings.

Furthermore, the narrative includes exclusive interviews with researchers, whistleblowers, and policymakers. These voices illustrate the scale of the problem and suggest practical steps for individuals and regulators. The book’s structure—chronological investigation followed by actionable recommendations—makes complex information accessible and engaging.

Why Read This Book?

Fans of investigative journalism will enjoy Moss’s clear, gritty storytelling. The author blends data, personal anecdotes, and legal documents to build a persuasive argument. Because the book exposes how everyday choices are shaped by corporate interests, readers can make more informed decisions at the grocery aisle.

Moreover, Hooked empowers consumers to recognize addictive cues in food packaging and marketing. It also encourages policymakers to consider stricter regulations. By the end, readers will feel equipped to challenge the status quo and protect their health.

About This Book

For more details about Hooked and its author, visit the Goodreads page. Explore a wide selection of best‑selling English titles at our store by following this link.