A Trade in Dreams: A Century of Egyptian Print Advertising

A Trade in Dreams Book Description

A Trade in Dreams explores the history of print advertising in Egypt between 1880 and 1980 through more than 350 magazine and newspaper advertisements. This book provides a unique perspective on how advertising reflected the country’s social, political, and economic transformations. Bahia Shehab examines the influence of European and American consumer culture alongside the rise of Egyptian national identity. The book offers a compelling visual history of commerce, modernity, and the aspirations of a nation in transition.

Key Features of A Trade in Dreams

Richly illustrated, this book features over 350 advertisements from Egyptian magazines and newspapers. It offers a detailed look at the evolution of advertising in Egypt over a century. The content is grounded in historical research and provides insights into the cultural and economic shifts of the time. The book is an essential resource for anyone interested in the history of print media and advertising.

Why Read This Book?

This book is perfect for readers interested in the intersection of advertising, history, and culture. It provides a fresh perspective on how advertising shaped and was shaped by the social and political landscape of Egypt. The visual elements make it engaging for both scholars and general readers. It is a valuable addition to any collection on media history or Middle Eastern studies.

About This Book

A Trade in Dreams is a comprehensive exploration of print advertising in Egypt from 1880 to 1980. With over 350 advertisements, it captures the evolution of commercial culture in the country. The book is richly illustrated and offers a unique insight into the aspirations and transformations of Egypt during this period. It is an essential read for those interested in the history of advertising and media in the Middle East.