AI First: The Playbook for a Future-Proof Business and Brand

Name: AI First: The Playbook for a Future-Proof Business and Brand
SKU: 9781647829650
Availability: InStock

EGP2,085.00

AI is going to change brand strategy and marketing forever. Are you ready?

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: “It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem.”

Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You’ll hear from a who’s who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they’re thinking of the transition to the new reality. You’ll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.

Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant’s mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete.

It’s time to get ready for a brand-new world. Start here.

SKU: 9781647829650 Categories: Books, Business, English Books

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AI First: The Playbook for a Future‑Proof Business and Brand

AI First: The Playbook for a Future‑Proof Business and Brand Book Description

AI First: The Playbook for a Future‑Proof Business and Brand offers a clear roadmap for leaders who want to thrive in an AI‑driven market. Written by former Starbucks chief digital officer Adam Brotman and tech strategist Andy Sack, the book explains how AI will reshape brand strategy, marketing, and operations. Readers will discover practical steps to shift from traditional methods to an AI‑first mindset, ensuring their business stays relevant for years to come.

Inside, you will hear insights from top innovators such as OpenAI CEO Sam Altman, Bill Gates, and Reid Hoffman. These visionaries share how they view the rapid rise of generative AI and what it means for customer expectations. Meanwhile, real‑world case studies illustrate how companies are already experimenting with AI across every department, from creative design to data analytics.

The authors began their journey after Altman’s bold claim that 95 % of today’s marketing tasks could soon be handled by AI at little cost. This revelation sparked a deep dive into the challenges and opportunities of an AI‑first world. Brotman draws on his experience launching Starbucks’ Mobile Pay and loyalty programs, while Sack brings a background advising Microsoft’s Satya Nadella. Together, they built Forum3 to help organizations redesign jobs, develop new skills, and achieve quick wins.

Throughout the guide, you will learn how to evaluate AI tools, create a culture of experimentation, and measure success. Additionally, the book outlines how to protect brand integrity while leveraging AI’s creative power. Therefore, whether you are a marketer, CEO, or product manager, you will gain actionable tactics to stay competitive as AI reshapes the marketplace.

Key Features of AI First: The Playbook for a Future‑Proof Business and Brand

Each chapter breaks down a core element of the AI transition. Readers can explore topics such as job design, talent development, and customer experience transformation. Moreover, the book provides checklists, frameworks, and real‑life examples that simplify complex concepts. Furthermore, it highlights early‑win strategies that deliver immediate value, helping firms build momentum while planning long‑term change.

Another standout feature is the collection of interviews with industry leaders. These conversations reveal how pioneers are applying AI to solve problems, inspire creativity, and drive growth. Because the insights come from proven innovators, you can trust the advice and adapt it to your own context.

Why Read This Book?

Readers will appreciate the blend of strategic vision and hands‑on guidance. The guide does not merely predict the future; it shows exactly how to prepare for it. Fans of practical business literature will find the actionable steps easy to implement. Meanwhile, the engaging storytelling keeps the material lively and relatable.

Many readers have reported that the book clarified their AI roadmap and motivated their teams to experiment boldly. The authors’ experience in both tech and consumer brands provides a balanced perspective that resonates across industries. Therefore, this book is a must‑have for anyone who wants to future‑proof their brand and stay ahead of the AI curve.

About This Book

AI First: The Playbook for a Future‑Proof Business and Brand is available in English at Kalimat Bookstore Online. For more details about the authors and reader reviews, visit the Goodreads page. Explore additional English titles in our store through the English Books collection. Enjoy a compelling reading experience that equips you to lead with confidence in an AI‑first era.