Personalized: Customer Strategy in the Age of AI
Personalized: Customer Strategy in the Age of AI
EGP2,085.00
“In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.
Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.
But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization’s strategy.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group’s Mark Abraham and Harvard Business School’s David C. Edelman describe Five Promises of Personalization:
Empower Me: Understand each customer’s needs and how best to meet them.
Know Me: Win customers’ trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer’s experience feels magical.
With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.”
Personalized: Customer Strategy in the Age of AI
Personalized: Customer Strategy in the Age of AI Book Description
Readers will discover why Personalized: Customer Strategy in the Age of AI is a must‑read for anyone facing today’s demand for instant, seamless experiences. In a world where shoppers expect every interaction to feel tailor‑made, this English book, available at Kalimat Bookstore Online, shows how AI can turn personalization into a strategic advantage. The authors, Mark Abraham of the Boston Consulting Group and David C. Edelman of Harvard Business School, combine research and real‑world cases to guide leaders toward genuine, scalable personalization.
Meanwhile, the story explains how companies that master personalization build trusted relationships with millions of customers. They engage shoppers at every step, from discovery to post‑purchase support. The guide reveals how AI‑driven insights help teams reimagine operations, fine‑tune each touchpoint, and ultimately delight customers. However, many firms still struggle, wasting money and missing expectations. Therefore, this book offers a clear playbook to avoid those pitfalls.
Throughout the chapters, readers can explore the Five Promises of Personalization that Edelman outlines: Empower Me, Know Me, Reach Me, Show Me, and Delight Me. Each promise includes practical actions, such as using generative AI to craft unique content or securing customer consent to improve experiences. Moreover, detailed examples span retail, healthcare, banking, technology, and travel, showing how diverse sectors can capture a share of the $2 trillion personalization prize.
Key Features of Personalized: Customer Strategy in the Age of AI
Fans of business strategy will enjoy concise frameworks that translate complex AI concepts into everyday language. The book balances theory with step‑by‑step guidance, making it easy for executives to embed personalization into their core strategy. Additionally, each chapter ends with actionable takeaways, helping leaders implement changes quickly and measure results.
Readers will also appreciate the real‑world case studies that illustrate successes and failures. These stories highlight how companies restructured their teams, adopted new data practices, and created magical customer moments. Because the examples are industry‑agnostic, managers from any field can apply the lessons to their own organizations.
Why Read This Book?
Many readers seek a roadmap that bridges AI technology and customer experience. This book delivers exactly that by showing how to turn data into meaningful interactions. The authors combine academic rigor with business pragmatism, ensuring that each recommendation is both credible and actionable. Consequently, executives gain the confidence to invest in AI tools that truly enhance personalization.
Furthermore, the guide emphasizes continuous improvement. It teaches how to set up feedback loops, refine content, and keep the customer journey fresh. By following these practices, companies can maintain a competitive edge and foster long‑term loyalty.
About This Book
More detail about this book and its authors can be found on Goodreads. Also, discover the best English books online in our store through this link. Enjoy a compelling reading experience and learn how to put personalization at the heart of your growth strategy.
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