The Human Side of Innovation: The Power of People in Love wi

Name: The Human Side of Innovation: The Power of People in Love wi
SKU: 9781523002887
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EGP1,980.00

PepsiCo’s award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.
“Innovation is an act of love—or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being’s devotion to another,” writes Mauro Porcini at the beginning of this extraordinary book.
It is in part a memoir by one of the world’s leading designers—the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first—not only the people we innovate for but also the people who lead the innovation process.
Putting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them.
Some are qualities you might expect—the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.

SKU: 9781523002887 Categories: Books, Business, English Books, Management & Leadership

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The Human Side of Innovation: The Power of People in Love wi

The Human Side of Innovation: The Power of People in Love wi Book Description

Readers will discover why The Human Side of Innovation: The Power of People in Love wi has become a must‑read for designers, marketers, and anyone who wants to create lasting value. Written by Mauro Porcini, the award‑winning chief design officer of PepsiCo, this English book shows how love, empathy, and respect can drive breakthrough ideas. It blends memoir, case studies, and a bold manifesto that puts human needs before profit, making it both personal and practical.

Throughout the book, Porcini shares vivid stories from his time at 3M, Pepsi, and countless startups. He explains how real innovation begins with people—both the users of a product and the teams that build it. The author calls these people “unicorns,” individuals who love solving human problems. By highlighting their qualities, he helps readers learn how to attract, develop, and keep such talent.

Meanwhile, the guide stresses that technology alone cannot guarantee success. New tools lower entry barriers, but only teams that care deeply about human experience can stay ahead. Porcini argues that financial returns should follow social and personal value, not the other way around. This perspective makes the book a fresh alternative to traditional business manuals.

Key Features of The Human Side of Innovation: The Power of People in Love wi

Fans of design thinking will enjoy the clear, step‑by‑step framework for placing people at the center of every project. The book includes real‑world examples showing how empathy turned ordinary products into cultural icons. Additionally, it offers interview questions that focus on kindness, curiosity, and humility—traits rarely measured in conventional hiring processes.

Moreover, each chapter ends with actionable exercises. Readers can immediately apply the concepts to their own work environments, whether they lead a startup or a multinational corporation. The blend of memoir and practical advice makes the reading experience both inspiring and useful.

Why Read This Book?

Many readers look for a roadmap that balances creativity with business impact. This book delivers exactly that by showing how love‑driven design creates sustainable growth. The author’s candid stories about successes and failures give a realistic view of the innovation journey. Therefore, you will gain confidence to lead teams that prioritize people, resulting in products that truly resonate.

Because the text is written in an engaging, conversational style, it is easy to read from start to finish. The short chapters and clear headings keep the pace lively, while the vivid anecdotes keep you motivated. Whether you are a seasoned executive or a curious newcomer, you will find fresh insights that challenge conventional thinking.

About This Book

More detail about this book and its author can be found on Goodreads. Also, explore the best English books online in our store through this link. Enjoy a compelling reading experience and discover how putting people first can transform your next innovation.