Pre-Suasion: A Revolutionary Way to Influence and Persuade

Name: Pre-Suasion: A Revolutionary Way to Influence and Persuade
SKU: 9781847941435
Availability: InStock

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Book Summary

When it comes to persuasion, success can begin before you say a word.

‘An instant classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

Language: English
Paperback:
Publisher: Random House Business Books (2017)
ISBN-10: 1847941435
ISBN-13: 9781847941435
Genre: Business
Shipping Weight: 66 grams
Condition: New

SKU: 9781847941435 Categories: Business, English Books Author: Robert B. Cialdini

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Pre‑Suasion: A Revolutionary Way to Influence and Persuade

Pre‑Suasion: A Revolutionary Way to Influence and Persuade Book Description

When you try to persuade someone, the outcome often begins before you speak. In this New York Times bestseller, Robert Cialdini shows how subtle cues, word choices, and even the physical setting can set the stage for a “yes.” The book explains that influence starts the moment a conversation is imagined, not merely when it is delivered. Readers quickly learn why “pre‑suasion” matters and how to apply it in everyday life.

Fans of Influence will recognize Cialdini’s clear style, but this follow‑up goes deeper. It reveals how a simple change in lighting, a well‑placed headline, or a brief pause can prime a mind to accept a request. The author backs each insight with recent research and vivid case studies, making complex science feel approachable and actionable.

Meanwhile, business leaders, marketers, and anyone who wants to win a debate will find tools they can use instantly. By mastering pre‑suasion, you can boost support for ideas, launch successful campaigns, and even convince yourself to tackle hard tasks. The book balances academic rigor with real‑world examples, ensuring every chapter offers a practical takeaway.

Key Features of Pre‑Suasion: A Revolutionary Way to Influence and Persuade

Readers will discover a step‑by‑step framework for setting the right context before a pitch. Each chapter highlights a specific “pre‑suasion” technique, such as framing, anchoring, and visual priming. Additionally, the book includes quick checklists that help you apply the concepts to sales emails, presentations, and personal conversations.

Furthermore, Cialdini mixes storytelling with data, showing how corporations, politicians, and nonprofits have used pre‑suasion to shape public opinion. The guide also warns against unethical shortcuts, encouraging ethical influence that respects the audience.

Moreover, the paperback edition features a clean layout, bold sidebars, and a glossary of key terms. This makes it easy to skim for busy professionals or to study in depth during a weekend retreat.

Why Read This Book?

The story behind the research is compelling. Cialdini traveled across continents, observed negotiations, and interviewed top persuaders. This background gives the book credibility and a human touch. Readers can enjoy vivid anecdotes, from a restaurant’s menu design to a political campaign’s rally timing, that illustrate how pre‑suasion works in practice.

Because the concepts are simple yet powerful, the book appeals to a wide audience. Whether you are a marketer, teacher, or parent, you will learn how to create an environment that nudges people toward positive decisions. The techniques also help you understand when others are trying to influence you, providing a defensive edge.

Also, the book has earned praise from leading voices: Forbes calls it “an instant classic,” Adam Grant describes it as “utterly fascinating,” and Chip Heath labels it “shockingly insightful.” These endorsements signal a high‑impact read that delivers measurable results.

About This Book

Published by Random House Business Books in 2017, this paperback edition weighs only 66 grams, making it a lightweight addition to any shelf. Language: English. ISBN‑10: 1847941435; ISBN‑13: 9781847941435. Genre: Business. The condition is new, and it arrives ready to inspire your next persuasive breakthrough.

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