Why We Remember: Revealing the Hidden Power of Memory

Name: Why We Remember: Revealing the Hidden Power of Memory
SKU: 9780571374175
Availability: InStock

EGP830.00

THE UNFORGETTABLE NEW YORK TIMES BESTSELLER

A TIMES BOOK OF THE YEAR

‘Popular science at its best: entertaining and thought-provoking.’ FINANCIAL TIMES

‘You don’t have to be a victim to your past and the way you used to think . . . A wonderful book.’ DR RANGAN CHATTERJEE

‘A radically new and engaging explanation of how and why we remember.’ MATTHEW WALKER

‘Life-changing.’ SIDDHARTHA MUKHERJEE

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Memory is far more than an archive of the past. This groundbreaking book by a pioneering Professor of Neuroscience and Psychology, Dr Charan Ranganath, reveals the powerful role memory plays in nearly every aspect of our lives.

Combining fascinating tales of the peculiarities of memory as well as cutting-edge science, Dr Ranganath shows the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and guide our futures. Memory shapes how we experience the world, and it does that in often invisible, active and sometimes destructive ways. Dr Ranganath argues that we can use this knowledge to make better use of our flawed memories, whether in daily tasks like finding our keys or dealing with memory loss as we age. What’s more, when we work with the brain’s ability to learn and reinterpret past events, we can shed our biases, learn faster and heal after grief or trauma. This is a vital, accessible guide to understanding memory’s quirks – and its power.

SKU: 9780571374175 Categories: Books, English Books, Psychology

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Why We Remember: Revealing the Hidden Power of Memory

Why We Remember: Revealing the Hidden Power of Memory Book Description

Why We Remember: Revealing the Hidden Power of Memory is now available at Kalimat Bookstore Online. In this bestselling work, Dr Charan Ranganath, a leading professor of neuroscience and psychology, shows how memory shapes every part of our lives. Readers will discover that memory is far more than a simple archive and learn practical ways to use it for daily success.

Throughout the book, the author blends vivid stories with the latest research. The narrative explains how the brain records past events and how those records guide our present decisions. Additionally, each chapter offers clear examples, from finding misplaced keys to coping with age‑related memory loss.

Meanwhile, the writing balances scientific insight with accessible language. Consequently, readers of all backgrounds can follow complex ideas without feeling overwhelmed. Moreover, the guide includes simple tips that turn abstract concepts into everyday tools, such as a technique to strengthen recall before exams or important meetings.

Key Features of Why We Remember: Revealing the Hidden Power of Memory

The book presents real‑life stories that illustrate how memory influences behavior. Readers will explore how reinterpreting memories can reduce bias, speed up learning, and help heal trauma. Furthermore, each chapter ends with actionable exercises that help you apply the concepts immediately.

In addition, the author explains the science behind memory in plain English. Therefore, you can understand how neurons create and retrieve memories without needing a textbook. Also, practical advice covers topics like improving focus, managing stress, and enhancing creativity.

Why Read This Book?

Fans of popular science will appreciate the entertaining, thought‑provoking style praised by the Financial Times. Moreover, the book earned the New York Times bestseller label and was named a Times Book of the Year. Readers can expect a life‑changing experience that reshapes how they view their own minds.

Because memory influences how we see the world, understanding it can improve relationships, work performance, and personal well‑being. Therefore, anyone seeking to boost creativity, reduce stress, or simply enjoy a fascinating read will benefit from this guide. Additionally, the book offers actionable advice for dealing with grief and other emotional challenges.

About This Book

Why We Remember: Revealing the Hidden Power of Memory offers a vital, accessible look at memory’s quirks and its power. It blends scientific rigor with relatable anecdotes, making it a perfect choice for curious readers and self‑improvement seekers alike. More detail about the book and author can be found on Goodreads. Discover more top English titles in our store via Kalimat Bookstore.