The Tipping Point, How Little Things Can Make a Difference
The Tipping Point, How Little Things Can Make a Difference
EGP275.00
Book Summary
| The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |
Language: English
Paperback: 288 pages
Publisher: Little Brown & Co (2001)
ISBN-10: 9780349113463
ISBN-13: 9780349113463
Genre: Business
Size: 12.4 cm x 19.6 cm
Shipping Weight: 49 grams
Condition: New
Description
Book Summary
| The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |
Language: English
Paperback: 288 pages
Publisher: Little Brown & Co (2001)
ISBN-10: 9780349113463
ISBN-13: 9780349113463
Genre: Business
Size: 12.4 cm x 19.6 cm
Shipping Weight: 49 grams
Condition: New
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