The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
EGP600.00
Book Summary
Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do – and how effective incentives can spur people to change their behaviour and achieve more.
Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works.
Language: English
ISBN-10: 1847946755
ISBN-13: 9781847946751
Genre: Business
Condition: New
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📘 Summary of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
🔍 Introduction to The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
The Why Axis by Uri Gneezy and John A. List offers a captivating look into behavioral economics through real-world experiments. The authors challenge traditional economic thinking by investigating what truly motivates people. Instead of relying on abstract theories, they gather insights from field experiments conducted in schools, businesses, and communities. The result is a compelling narrative that makes economics practical, human, and highly relatable.
💡 Hidden Human Behavior Explored in The Why Axis
At its core, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life explores why people behave the way they do—often in ways that seem irrational or surprising. Gneezy and List dive into questions like: Why do women earn less than men? What actually drives charitable giving? How can schools be structured to motivate better performance?
By focusing on field research rather than controlled lab tests, the authors uncover hidden motives behind everyday actions. For instance, they reveal how pricing can alter perception, or how discrimination functions in real-world transactions. Their findings offer profound implications for marketing, education, and public policy.
📊 Real-World Lessons from The Why Axis
The book’s strength lies in its hands-on approach. Gneezy and List perform bold experiments, such as changing tipping incentives for waiters or testing honesty in different social settings. These case studies are eye-opening and often challenge what we assume about human nature.
Rather than telling readers what should happen in theory, the authors show what does happen in practice. This shift from theoretical to empirical analysis makes The Why Axis an essential read for those interested in understanding the true drivers of economic and social behavior.
🧠 Why You Should Read The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
This book is ideal for readers who are curious about psychology, economics, or business strategy. It’s engaging, backed by real evidence, and filled with insights you can apply in both personal and professional settings. Whether you’re an economist, a marketer, or simply a curious reader, you’ll walk away with a richer understanding of how people think—and why they act the way they do.
Language: English
ISBN-10: 1847946755
ISBN-13: 9781847946751
Genre: Business
Condition: New
More detail about this book and author can check this link also Discover the Best English Books Online in our store through this link
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