Tim Cook: The Genius Who Took Apple to the Next Level

Name: Tim Cook: The Genius Who Took Apple to the Next Level
SKU: 9780241348215
Availability: OutOfStock

EGP550.00

Book Summary

In 2011, Tim Cook took on an impossible task – following in the footsteps of one of history’s greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook’s leadership Apple has soared: its stock has nearly tripled to become the world’s first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he’s also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world’s leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve’s Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Language: English
Paperback: 320 pages
ISBN-10: 0241348218
ISBN-13: 9780241348215
Genre: Biography
Condition: New

Out of stock

SKU: 9780241348215 Categories: Biography & Memoirs, English Books Author: Leander Kahney

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Tim Cook: The Genius Who Took Apple to the Next Level

Tim Cook: The Genius Who Took Apple to the Next Level Book Description

In 2011, Tim Cook stepped into the shoes of Steve Jobs, a task many thought impossible. Readers will discover how a quiet, steady leader turned doubt into triumph. Under his guidance, Apple’s stock almost tripled, making the company the world’s first trillion‑dollar enterprise. The story follows Cook’s bold moves—from expanding the iPhone empire to launching the Apple Watch—while also reshaping Apple’s culture with kindness, collaboration, and honesty.

The author, Leander Kahney, draws on exclusive access to Apple insiders. Throughout the book, he reveals how Cook pushed for sexual and racial equality and invested heavily in renewable energy. Fans of business biographies will enjoy the behind‑the‑scenes look at Apple’s internal transformation. Meanwhile, the narrative shows how Cook’s management style created a more humane workplace without sacrificing innovation.

Leander Kahny, a former Wired.com editor, has spent over a decade covering Apple. He previously wrote bestselling titles such as Inside Steve’s Brain and Jony Ive. This experience gives the book credibility and depth. Moreover, his engaging writing style makes complex corporate decisions easy to understand for any reader.

Key Features of Tim Cook: The Genius Who Took Apple to the Next Level

Readers will find a blend of business insight and personal story. The book highlights Cook’s strategic decisions, like expanding services and entering wearables. Additionally, it explores his commitment to sustainability, showing how Apple reduced its carbon footprint under his watch.

Fans of leadership literature will appreciate the detailed accounts of Board meetings and product launches. Furthermore, the book includes anecdotes from engineers, designers, and executives who witnessed Cook’s calm yet decisive leadership. These insider perspectives add authenticity and depth.

Each chapter ends with clear takeaways that help readers apply Cook’s principles to their own lives. The guide encourages collaboration, ethical decision‑making, and long‑term thinking—values that resonate beyond the tech industry.

Why Read This Book?

This book offers more than a corporate chronicle; it provides a roadmap for effective leadership. Readers can learn how empathy and transparency can coexist with aggressive growth. Because Cook’s story is still unfolding, the book feels fresh and relevant for today’s fast‑changing market.

Fans of biographies will enjoy the vivid storytelling that avoids jargon. Moreover, the narrative balances triumphs with challenges, giving a realistic view of what it takes to lead a global powerhouse. Therefore, anyone interested in business, technology, or personal development will find value on every page.