Value Proposition Design: How to Create Products and Service

Name: Value Proposition Design: How to Create Products and Service
SKU: 9781118968055
Availability: InStock

EGP2,410.00

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

SKU: 9781118968055 Categories: Books, Business, English Books, Management & Leadership

REFUND AND RETURN POLICY

Description
Reviews (0)

Value Proposition Design: How to Create Products and Service

Value Proposition Design: How to Create Products and Service Book Description

Readers will discover a practical guide that helps turn ideas into products customers love. This book, written by the creators of the international bestseller Business Model Generation, shows how to craft value propositions that are hard to resist. It is available in English at Kalimat Bookstore Online, promising an engaging and useful reading experience for entrepreneurs, marketers, and product teams.

The guide explains the core challenge every business faces: creating products and services that people actually want to buy. Throughout the chapters, you will learn to use the “Value Proposition Canvas,” a visual tool that simplifies design, testing, and management of offerings. Meanwhile, the accompanying online resources provide templates and examples that make the process even smoother.

Fans of strategic innovation will appreciate the book’s clear visual style, which mirrors the look of Business Model Generation. Moreover, each step is broken down into actionable tasks, so you can move from intuition to evidence‑based decisions quickly. The authors also share real‑world case studies that illustrate how great value propositions are built and refined.

Many readers have felt frustrated by product meetings that rely on hunches. This book helps you avoid those pitfalls by teaching you how to get closer to customers, uncover their true needs, and test ideas before launch. Therefore, you can save time, reduce waste, and increase the chance of market success.

Key Features of Value Proposition Design: How to Create Products and Service

Inside, you will find a step‑by‑step process for designing value propositions that match customer desires. Each chapter includes worksheets, visual templates, and quick‑check questions that keep you focused. Additionally, the online companion offers interactive canvases you can edit in real time.

The book also highlights common patterns of successful value propositions. Readers can compare these patterns with their own ideas, spotting gaps and opportunities early. Furthermore, the authors provide tips for testing prototypes with real users, ensuring feedback drives improvements.

Finally, the guide covers how to integrate the Value Proposition Canvas into broader business models. This helps you align product strategy with revenue streams, customer segments, and channels, creating a coherent roadmap for growth.

Why Read This Book?

Because it transforms vague concepts into concrete, sellable products. Readers will learn to visualize customer jobs, pains, and gains, then match them with clear benefits and features. The simple language makes the material accessible to beginners, yet the depth satisfies experienced innovators.

Moreover, the book’s visual format keeps learning enjoyable. Instead of dense text, you get colorful diagrams that illustrate each step. This approach reduces fatigue and improves retention, so you can apply the concepts immediately.

Also, the authors share insights from their work on global startups and established firms. Their experience adds credibility and inspires confidence that the methods work in real markets. Therefore, anyone who wants to launch successful products will find this book invaluable.