LOGO Beginnings. LOGO Modernism.

Name: LOGO Beginnings. LOGO Modernism.
SKU: 9783754401378
Price: 1880.00 EGP
Availability: InStock

EGP1,880.00

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago. Bringing together two previous volumes—Logo Beginnings and Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers. For clarity and ease of reference, both the Beginnings and Modernism sections are divided into categories (like Pictorial, Form, Effect, and Typographic) with each category further subdivided by basic design elements, like circle, line, alphabet, overlay, dots and squares. For context, in addition to the author’s essay on the history of the trademark, R. Roger Remington writes on modernism in graphic design, plus there are profiles of eight seminal designers—including Paul Rand, Yusaku Kamekura, and Anton Stankowski. Covering everything from media outfits to retail giants, airlines to art galleries, this is an invaluable resource for graphic designers, advertisers, and branding experts. It will also delight fans of cultural and corporate history, and anyone fascinated by the persuasive power of image and form.

Isbn:9783754401378

3 in stock

SKU: 9783754401378 Categories: Books, E Design & Illustration, E Fashion, English Books Author: Jens Müller

REFUND AND RETURN POLICY

LOGO Beginnings. LOGO Modernism.

LOGO Beginnings. LOGO Modernism. Book Description

LOGO Beginnings. LOGO Modernism. is a richly illustrated English volume now sold at Kalimat Bookstore Online. This book shows how trademarks moved from ornate emblems to the sleek symbols that dominate today’s visual culture. Readers travel from the late‑19th‑century shift away from coats of arms to the abstract marks that define modern branding.

Inside, design expert Jens Müller—called “the logo detective” by *Wired*—combines two earlier studies into one guide. He dug through historic trademark archives and design journals to uncover thousands of logos dating back to 1870. Additionally, the guide reveals forgotten drafts and early versions of iconic marks such as Rolex, BMW, Louis Vuitton, and the New York Yankees.

Meanwhile, each section is organized for quick reference. The Beginnings and Modernism parts split into categories like Pictorial, Form, Effect, and Typographic. Furthermore, every category breaks down by basic elements—circle, line, alphabet, overlay, dots, and squares—making it easy for designers to locate specific examples.

Key Features of LOGO Beginnings. LOGO Modernism.

Readers will enjoy insightful essays that add depth to the visual showcase. Jens Müller writes a concise history of the trademark, while Roger Remington contributes a chapter on modernism in graphic design. Moreover, the book profiles eight seminal designers, including Paul Rand, Yusaku Kamekura, and Anton Stankowski, offering context for their lasting influence.

Each page pairs high‑quality reproductions with brief commentary, allowing you to explore a logo’s evolution without feeling overwhelmed. Therefore, the volume serves both as a reference tool and a source of creative inspiration for anyone working with visual identity.

Why Read This Book?

Fans of graphic design, advertising, or branding will find this compendium invaluable. It covers a wide spectrum—from media companies and retail giants to airlines and art galleries—providing inspiration for any visual communicator. Also, cultural‑history enthusiasts will enjoy discovering how images shape public perception and consumer behavior.

Readers can expect a visually engaging experience that sparks new ideas. The clear layout helps you quickly find examples that match your project needs. Consequently, the book becomes a go‑to resource for students, professionals, and curious readers alike.

About This Book

For more details about LOGO Beginnings. LOGO Modernism. and its author, visit the Goodreads page. Discover more great English titles in our store by exploring the English Books collection.